Etiquette
A short history of the digital greeting card, and where it goes next
A long-form piece on how the eCard moved from a kitschy 1990s curiosity to the default way most adults send a birthday wish today.
eCards by design style
Pick the visual mood first, the message second. Each style page collects every occasion and recipient voice rendered in that visual language — animated to elegant, watercolor to minimalist.
Animated
Subtle motion, looping animations and gentle transitions. Designed to play in email previews and as autoplay video on social. Best for moments where the design itself should carry energy.
Browse Animated eCards →
Watercolor
Soft painted washes, hand-mixed pigments, brushstroke edges. Works for tender moments — sympathy, anniversary, mother's day — and for warmer holiday cards.
Browse Watercolor eCards →
Minimalist
A lot of empty space, one strong typographic statement, and a single accent color. Ideal for thank-you and professional-tone cards where the wording carries the message.
Browse Minimalist eCards →
Illustrated
Custom hand-drawn illustration — characters, scenes, ornament. Designed to feel personal, specific, and a little playful. Reads beautifully on a phone screen.
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Funny
Humor-forward designs and wording. Big visual jokes, single-line punchlines, and templates written for people who use the laughing-crying emoji unironically.
Browse Funny eCards →
Elegant
Refined, restrained, formal-leaning. Serif typography, jewel-tone accents, gold-foil-style highlights. For weddings, anniversaries, condolences, and any moment that calls for formality.
Browse Elegant eCards →