Etiquette
A short history of the digital greeting card, and where it goes next
A long-form piece on how the eCard moved from a kitschy 1990s curiosity to the default way most adults send a birthday wish today.
eCards by recipient
A card for your mom doesn't sound like a card for your boss. Start with the person and let the catalog adjust the tone for you.
For your
Friend
Tone: warm and a little bit teasing.
A friend card can carry inside jokes and shorthand. The wording is loose, the closing is informal, and a one-line message is plenty.
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For your
Coworker
Tone: professional, sincere, no inside jokes.
A coworker card is short, generous, and free of references they would have to puzzle through. Sign with your full name unless you sit next to them.
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For your
Parent
Tone: heartfelt and respectful, with room to be specific.
A card for your parent can be longer and more nostalgic. One specific memory beats five general thank-yous. Use full sentences; resist abbreviations.
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For your
Child
Tone: sweet, encouraging, and easy to read aloud.
A card for your child should be readable in their voice. Short sentences, clear words, and a closing line that names the future they are walking into.
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For your
Partner
Tone: intimate, romantic, and specific without being grand.
A card for your partner wins on a small, true detail. Skip the sweeping declarations and name a moment from this year that only the two of you would remember.
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For your
Teacher
Tone: appreciative and slightly formal, easy to read in front of a class.
A card for a teacher is best when it names a specific thing they did. Short, gracious, and easy to share if they want to keep it.
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